Digital marketing campaigns ensure that your website traffic increases, providing your business the much needed exposure. The two marketing campaigns that can help in promoting your business are – Search Engine Optimization (SEO) and pay-per-click (PPC). While both marketing styles achieve the same goal, they vary in their approach, advantages as well as disadvantages.
It comes down to your awareness about your marketing strengths and weaknesses and also the time period, that will be involved in promoting your product or service. So, lets discuss the benefits of SEO and PPC and find out which strategy will suit your business best….