3 Critical PPC Mistakes Made by Advertisers


PPC campaigns are used for sending traffic to specified landing pages as it helps them in obtaining a good conversion rate. However, pay per click advertising campaigns are known for having high degree of customization, that makes the possibility of errors quite high.

Following are some common PPC errors that can prove to be costly for your campaign:-

  • Selection of Keywords
  • Advert – Not Important for the Landing Page
  • Cannot Be Overly Competitive

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