When it comes to boosting traffic online, there are two main methods which advertisers follow. The first method is pay per click advertising, which is an extremely effective way of getting highly targeted traffic. Another method is search engine optimization, which is also known as organic SEO traffic. SEO helps in creating a fully optimized website with good content so that when a phrase related to your content is searched for, your website will come first on the search page results.
However, what form of advertising should a company use, is the difficult question and following points attempt to answer this question.
Benefits of SEO
The greatest advantage that SEO provides is that it is completely free. Just by making quality content, you can organically become number one. As compared to this, creating a PPC campaign requires money.
You need to consider how much money it will cost to make an impressive PPC campaign. The decision has to be based on the average CPC and the advertising budget. These factors will be able to predict the traffic that you might be able to gain through PPC. If you are not going through PPC, you might want to consider SEO services in India, as they are a more cost effective method of advertising…..
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