There are two kinds of online advertising: the free kind and the paid kind. Free methods of online advertising produce long term results as it takes time to apply them, but in the end there are huge rewards. Paid online advertising is also highly rewarding, but they produce short term results. Paid advertising requires more attention and capital than free online methods of advertising. Both forms of advertising are different and have their own benefits and drawbacks.
Paid search marketing requires paying for ads that feature on the organic search results. Earlier, paid search involved creating a badly worded and researched ad with unnecessary keywords. This ad guided towards a badly constructed landing page. After some dramatic changes made by Google, the complete landscape of paid search advertising changed. Some quit after losing major investments while others, who stuck with this form of advertising, did a lot better than before….
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