The Secret of Successful Paid Search Marketing

Paid-Search_Marketing

There are two kinds of online advertising: the free kind and the paid kind. Free methods of online advertising produce long term results as it takes time to apply them, but in the end there are huge rewards. Paid online advertising is also highly rewarding, but they produce short term results. Paid advertising requires more attention and capital than free online methods of advertising. Both forms of advertising are different and have their own benefits and drawbacks.

Paid search marketing requires paying for ads that feature on the organic search results. Earlier, paid search involved creating a badly worded and researched ad with unnecessary keywords. This ad guided towards a badly constructed landing page. After some dramatic changes made by Google, the complete landscape of paid search advertising changed. Some quit after losing major investments while others, who stuck with this form of advertising, did a lot better than before….

Read more : http://goo.gl/l3I9t3

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s