There are a lot of different approaches to managing PPC accounts. This blog discusses some common character attributes that good PPC account managers share.
1. Being Proactive
Gaining success in PPC requires being proactive, which means that a good PPC account manager seeks out opportunities. A proactive mindset is quite important for success in this field. With the SEO landscape continuously changing, new features will have to be applied to your account, the moment new capabilities are known. This provides you with a competitive advantage.
2. They Are Always Asking the Right Questions
In addition to inquiring about the latest trends and what can be great additions to blogs, good account managers are always questioning their PPC campaign results. If an account manager is not questioning their data, they can miss trends or misinterpret why their results look the way they do…..
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