PPC or Pay Per Click is a form of advertising in which an advertiser pays to a website-owner, every time a user clicks on an advertisement leading to the advertiser’s website. It means that advertisers are only paying for real sales leads resulting from a PPC advertisement, i.e. for visitors who are looking for a specific product, typically with the intention of buying it. Moreover, driving targeted PPC traffic to your website results in greater sales, as the conversion rate is usually much higher for PPC visitors as compared to casual browsers.
Basics of PPC Campaign
At the onset, calculate your budget. Even though PPC advertising services can be availed at varied prices, you still need to make a budget for planning purposes. With a small budget, you can target a few high – relevance keywords……
…..You can avail PPC ads from search engines like Yahoo and Google. PPC ads indicate the links that are displayed at the top of any search engine result page. Both Google and Yahoo PPC ads are highly effective in taking a site to the top of a search engine result page…..