Pay per click advertising (PPC) is a marketing technique that provides maximum ROI. In this advertising, you only pay if someone clicks on your advertisement that you have placed on a search engine…..
….Following formula can be considered for a successful PPC campaign, which offers better ROI on Google adwords, MSN ad center and Yahoo overture.
Keyword Maximum Cost Per Click
Break even CPC = Value of each sale x Conversion rate / 100
Maximum attainable profit = (Value of every sale – Minimum CPC) x Conversion rate x Monthly budget / Minimum CPC
ROI (Return on Investment)
ROI = (Value of every sale x Number of sales / Advertising cost) – 1
….Google PPC services are required to get appropriate visitors to the website, or to the eCommerce store, with the help of good PPC foundation….