How to Give the Latest PPC Updates to Your Clients?

Any pay per click (PPC) advertising company needs to keep its clients updated about any changes in their strategy and any news regarding PPC. The following article explains some guidelines for the same.

Pay per click advertising or PPC advertising as most people prefer to call it, is no longer just about managing advertising accounts. Managing relationship with clients too is now one of the points PPC focuses on. Needless to say, any updates on the PPC front or even the issues related to PPC accounts have to be shared with the clients, and there are proper ways to do it.


Despite the hectic work, being a part of an industry that consistently evolves, is a lucky thing for most of us. Paid search marketing services on one day can be about a new extension in tools, and about a change in algorithms on another day. Sometimes the whole strategy can be transformed. Learning new things and giving them a try is undoubtedly exciting for PPC marketers, but they need to follow a decent approach to communicate these things to their clients.

Clients of any pay per click advertising company today are more savvier than ever about PPC or any other digital marketing strategy for that matter. Besides having a basic understanding, they also know the performance metrics and pay close attention to at least the most prominent news on digital marketing. Knowing the PPC advertising job better, these clients can collaborate better with the company they hire.

Here are some guidelines for PPC advertising companies when it comes to informing clients about updates:

Stay Ahead of the Curve

It is pretty easy to share an update that has been around for a few days. As a PPC marketer, however, you need to be proactive and and share all the updates as soon as they are declared. Consider how an update will be useful to your clients before sharing it with them. Some updates don’t make much of a difference to the success rate of PPC campaigns and thus need not be shared necessarily.

Transparency and Strong Focus on Issues

Needless to say, any client would expect transparency from his/her service provider. Make sure each of the steps taken in your strategy are clearly explained to the client. Also, the client should be informed about any issues you face while running the campaign. It is best to bring all problems to the attention of the client so that they can be solved as soon as possible.

With above-mentioned considerations in mind, a PPC advertising company can not only perform better but can also build a good reputation in the eyes of potential clients.

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Display Advertising Trends in 2016

Yielding good results on a consistent basis, display advertising has now become one of the most popular strategies for online marketing. The following article explains some of the display advertising trends for the year 2016.

display advertising

Online marketing today is no longer just an effective tool for business, but also a means of survival in the tough competition for better visibility on the Internet. With nearly hundreds of online businesses battling with each other for more customers and clients, the challenges are getting harder for the professionals who handle digital marketing for these businesses. Starting from the obvious strategies such as search engine optimization and pay per click advertising, marketing professionals have now resorted to more intense methods such as affiliate marketing.

Along with other marketing strategies, display advertising also has become a part of the online business scenario. It is basically an online advertising strategy that is implemented in many forms such as rich media and banner ads. The reliance here is mainly on audio, video and images that are used to send a message for advertisement.
Every marketing strategy evolves into a better form of itself over time and the same happens with display advertising services as well. Any fluctuations in the online market bring about changes in display advertising trends – some of the trends for 2016 have been mentioned below:

Focus on Relationship Marketing
Entrepreneurs have now realized the role played by bloggers, brand advocates and customers in the promotion of their businesses. Furthermore, the wide use of smartphones and has bridged the gap between brands and customers. Search and display advertising services should thus involve relationship marketing, that is a large number of affiliate programs – those who endorse your brand can thus send messages to promote it. In this process, a specific audience can be targeted while preparing ads. As a result, the brand culture and value can be promoted along with the products and services.

Utilize the Potential of Virtual Reality
According to experts, virtual reality is expected to be a prominent trend in display advertising this year. Marketers will thus have a set of complete new worlds for advertising. While the way this advertising strategy will materialize is yet unknown, marketers would still be able to connect with certain groups in the audience such as gaming enthusiasts.

Give Priority to Mobile Users
Needless to day, online advertising strategies have been focusing not only on personal computers and laptops but also on mobile devices such as smartphones and tablets. Display advertising, however, pays more attention to the audiences using mobile devices today. Marketers are thus trying to provide a better ad experience on mobile phones.

Adherence to the above-mentioned trends will ensure good results from display advertising. With time, however, these trends are bound to change and thus marketers need to keep a track of the same.

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PPC Campaign: A Must for Your Business to Prosper


PPC or Pay Per Click is a form of advertising in which an advertiser pays to a website-owner, every time a user clicks on an advertisement leading to the advertiser’s website. It means that advertisers are only paying for real sales leads resulting from a PPC advertisement, i.e. for visitors who are looking for a specific product, typically with the intention of buying it. Moreover, driving targeted PPC traffic to your website results in greater sales, as the conversion rate is usually much higher for PPC visitors as compared to casual browsers.

Basics of PPC Campaign

At the onset, calculate your budget. Even though PPC advertising services can be availed at varied prices, you still need to make a budget for planning purposes. With a small budget, you can target a few high – relevance keywords……

…..You can avail PPC ads from search engines like Yahoo and Google. PPC ads indicate the links that are displayed at the top of any search engine result page. Both Google and Yahoo PPC ads are highly effective in taking a site to the top of a search engine result page…..

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