Social Media Optimization: Know How to Do It Better

One of the most effective online marketing strategies, Social Media Optimization (SMO) is known to produce great results. Read on to know how you can implement this strategy in a better manner.

It is only a matter of time before we start buying each and everything online. With the exception of a few items, we already have a whole lot that can be purchased from online stores without any hassle. Owing to the popularity of these stores, more and more entrepreneurs have started to invest in online businesses, making the competition even tougher.

social media marketing

For any online business, visibility is the prime factor – the easier it is for a user to find a particular website, the more likely are sales on the same. Here, finding doesn’t mean typing the name of a website explicitly. It rather refers to landing on the website by searching for a particular product on a search engine or by clicking on an advertisement. There are several ways to improve the visibility of an online business, such as search engine optimization (SEO), social media optimization (SMO), PPC and affiliate marketing. SMO services in India, however, are more commonly availed when compared to other online marketing services.

Originally devised with the motive of increasing website traffic with the help of social networks, SMO has gained a lot of importance today. This is not just because social networks are popular, but also because SMO enhances the performance of SEO. With good social media and marketing services, one can drive traffic from both search engines and referrals from social sites.

Regardless of how well your SMO strategy is implemented, there is always scope for improvement. Mentioned below are some measures to make your SMO strategy even more effective:

Build a Good Reputation:
Reputation is mainly about whether you really are an expert or pretend to be one. As a true expert, you need to publish original content of good quality to begin with. This way you can earn the respect of those browsing through your website. Every company offering social media marketing services in India emphasizes on publishing genuine and impressive content.

Engage Actively with the Audience:
Engaging with the audience is another important aspect of SMO. You can like and share posts submitted by other people, or comment on those. Comments and feedback on posts will improve user experience. As a result, they will actively participate with you in any conversation. You can even go for social media community management services if you are dealing with a whole group of users. Here, it is essential to focus on those networks where people find it easier to interact with others.


SEO in India: Taking Online Businesses to the Next Level

With the inception of online businesses, SEO in India has grown by leaps and bounds. In the following article, we shall discuss its significance in online marketing.

If we thought of online businesses as astronauts and the Internet as outer space, SEO services would probably be the oxygen cylinders. It is a fact that online businesses depend on marketing strategies for their survival – SEO is a popular one among these strategies.

seo evomantra

To understand what SEO is, one needs a little recap of basics. Internet on the whole is constituted by content, images and videos – here the largest portion is occupied by content. Words are combined to create meaningful content that is posted on websites. This content is then reviewed by search engines in order to figure out which web pages are the most relevant to a particular search. Answering questions is the main purpose of these search engines. For instance, a person can enter the search keyword ‘watches online’. The engine responds by displaying the links of websites that sell watches. Ideally the top-ranking website on the top gets the maximum number of clicks. Intending to achieve the same, businesses hire local SEO services that can help improve their ranking on search engines.

Of all companies, those involved in e-commerce make the most extensive use of search engine optimization. In fact, SEO services for e-commerce is more like a lifeline that helps sustain companies selling products or services online.

Any organization that hires a professional SEO company gets to reap a multitude of benefits. Read on to know a few of those:

It Keeps You Away from the Technicalities of Search Engines

Understanding the algorithms of a search engine may be a piece of cake for professionals, but the same can be difficult for entrepreneurs – they will have to thoroughly analyze the way a search engine ranks websites. The best way to stay away from these technicalities is to hire an SEO company.

Preventing Plagiarism

There is always a possibility of plagiarism when an online business handles SEO on its own. Such possibilities can be avoided by assigning the same to a professional company.

Large Volume of Traffic

The traffic on the website of an online business is a parameter for its success – the more the number of visitors on a website, the more likely are sales on it. An SEO company takes care of this concern by attracting users with the help of keywords that are commonly searched for. For instance, if a website offers watches, it can be visible to anyone who enters keywords related to watches, with the help of local SEO experts.

Social Media Advertising: Some Positive Aspects


Social media advertising has reached unimaginable levels of success within a short time span. Ever since the launch of the first option for advertising on Facebook, this approach has been generating a considerably high revenue. This progress was remarkable as well as unpredictable.

As far as modern businesses are concerned, online advertising is an obvious option. However, after the failure of banner ad, these businesses started looking out for alternatives such as paid search. Being a great medium for online advertising, paid search allows you to increase the traffic on your website, but this approach is useless when you do not have any identifiable keywords to bid on. Also, paid search is not an ideal option for those businesses that are concerned only about promoting their brands and not about attracting potential customers. In this scenario, paid social media advertising proves to be a better alternative. It allows businesses to find potential clients using shared information of users. Instead of targeting users with the help of commonly searched keywords, this approach finds relevant users even before they start their online search.

Following are some positive aspects of using social networks for advertising:

Advanced Options for Targeting

Social networks collect a large amount of information about users. Hence, the number of ways in which the audience can be targeted by social media advertising is much more than that on other platforms. This approach goes beyond the general geographical and demographic data, and thus it has paved the way for advanced methods of targeting. With these advanced methods, your ads will be more relevant to the users. As a result, you will have personalized relation with each user, that can not be achieved on other channels used for advertising. Following are the targeting options:

  • Behavioral Targeting: It uses the self-reported information of users.
  • Interest Targeting: It targets people on the basis of purchase intent or behavior.
  • Lookalike Targeting: It uses phone numbers, email addresses, user names and user IDs for targeting people.
  • Custom Targeting: It finds new people similar to the users who are already being targeted.

Tracking Conversions is Easier

Apart from using advanced methods to target users, you also need to track the performance of your campaign so that you can decide your budget. While some people choose pay per click services to evaluate the success of their ads, some others go for conversion tracking on social networks. Some actions taken by users can depict how effectively your advertisement can drive conversions. You can easily track these conversions on social networks provided you configure each of your ads properly. For instance, a compelling ad can tempt a user to buy a product or service, or register for a process or an event.

Why Is Paid Search Marketing Important for Your Business?


Almost all businesses today have website presence. Whether it is a one page sale letter or a web portal for customers, you have to put in a lot of effort in the marketing of your website.

In today’s competitive world, marketing your website has become an additional task. Its importance cannot be ignored as it helps in branding as well as creating a virtual presence for the enterprise. For an online business, paid search marketing services are absolutely critical, as they determine the success and growth of an organization.

You may be aware of the importance of having your website rank high in search engines, for the phrases and search words that are crucial for your business. But you may not know how to make that happen……

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All You Need to Know About PPC (Pay-Per-Click) Advertising


Are you acquainted with Google adwords PPC? If you are not, you are losing a potential opportunity to enhance the efficiency of your website. The present day online marketing is full of fierce competition. To have access to the latest services and tools is a must for your business. The SEO (Search Engine Optimization) helps you improve the ranking of your website. Being  an Internet marketer, you need to make sure that your website appears on the first pages of the search engines. It will help you get a good amount of traffic rate, as well as estimated profit.Google AdWords PPC is the latest tool in the market. This advertising product has proved to be effective for almost all businesses.At the very beginning, you need to determine your budget. Since PPC advertising services are available at varied prices, you need to prepare a budget for planning purposes. You can target a few high – relevance keywords if your budget is not that high. However, if your budget is high, you can think of keyword themes that are not so closely related to your business but have the potentiality to widen the reach of your campaign……

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Get Better Online Exposure with the Help of SEO Friendly Website Development


By creating SEO friendly websites, it is possible to achieve immense profits for your company. In this blog we discuss some key points that can help you in doing that.

One of the first steps to take is making use of strategies like off-page and on-page optimization. Compiling SEO and SEM together is an even better idea. Create a user-friendly design for your website, which constitutes easily navigable web pages. Be careful that you don’t fill your website with heavy images. Be cautious about giving a contact form in every page of your website. The domain name should be simple, so that it is easy for the visitor to look for the website.

The internet address of your website has to be relevant, as that is necessary for maintaining your brand recognition. Choose your keywords very carefully, as only the right keywords can captivate the right audience. Use of appropriate keywords is going to be the foundation of SEO friendly website development…….


Increase Your Conversion Rate with Ecommerce SEO


Today, the line between a conventional business and eCommerce has blurred, as more and more businesses are running through internet. Attracting customers is one of the most important tasks while operating business on the internet. This can be done by fine-tuning your eCommerce website and getting on a higher rank on search engines.

Reason for the Popularity of Ecommerce

Any kind of business or commercial transaction that takes place over the internet is called electronic commerce or eCommerce. It can be done through any website and is accessible to anybody across the world. The popularity of eCommerce is because it saves people’s time and energy to find a product. And, it saves companies the expense of managing a store and hiring employees.

How Can You Boost Your Sales?

You can boost your eCommerce sales by targeting the right traffic through search engines. This is possible by adopting the right marketing strategies, which is specially designed for your business website.

Ecommerce SEO techniques to target the right customers to your website has to be planned well and executed properly. Businesses can gain by using the services of experts, who have an impressive portfolio…..

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